The long-awaited offline event of the retail real estate market MAPIC Russia 2020 will bring together professionals and industry experts on September 16-18 at Crocus Expo. MAPIC Russia is a great opportunity to meet finally with partners, tenants and landlords to determine the future prospects of the business and industry. Here you can find more effective solutions and lucrative offers, as well as solve the accumulated questions and problems.
The events of the last half of the year showed how tremendously the market has been changing under the influence of external factors. Today, non-standard factors are coming to the fore in “survive” strategies in the market: flexibility and the ability to hear a changed customer; sincerity and concern for health, ecology, consumers and partners. This is what the speakers of MAPIC Russia 2020 will talk about at the especially urgent retail real estate conference "The Art of Adaptation" - a strategic event where specialists will gather to listen to 50+ authoritative speakers. The conference will highlight the most important topics: the art of being successful in a rapidly changing world; joint projects and loyalty programs; industry trends and evolution, new formats, discoveries and opportunities. Today is important to have a keen sense of the pulse, initiate cross-projects, follow the set concept and at the same time surprise the buyer. The strongest experts will share their best practices at the Conference sessions, where speakers are general and structural heads of companies.
On September 16, the conference will be opened with the session "District shopping centres: less is more" (10:00 - 11:30). District shopping centers presents a large and promising segment with a variety of opportunities for confident growth in any format. Speakers will cover different topics such as personal offers: what do customers expect from local shopping centers and what retail concepts are the most attractive, anti-crisis strategies of regional shopping and entertainment centers and small shopping centers features as a daily life local place.
At 12:00, the session “Blurred boundaries. Between online and offline”. Speakers are to reveal such topics as delivery terms: how to set up the process against the background of enormous numbers of orders, shopping center website as an effective communication tool with a client and online/offline integration for convenience's sake of the buyers.
At 14:30, the session “Retailing in business centres & multifunctional complexes” which will be run by experts from various business segments with experience in successful projects and ideas for multifunctional and business centers. At the session, experts will touch upon such topics as “What awaits retail in BC and MFC? How to maintain the required high-quality pool of tenants?”; "Building a competent pool of tenants in a business center"; “Retail in multifunctional projects. Infrastructure retail"
At the end of the day, visitors will hear reports within the session “Forging ahead! Shopping centres re-invented”. Reconception, renovation, renewal - today this is not a plan, but an urgent need. “With doors wide open. Peculiarities of reconception without closing the object”. “On whom to bet on? Shifting focus: promising formats, services and concepts.” “Assessment of financial risks and their management” - the most necessary topics, tips, cases performed by invited experts.