Capital & Regional has developed and launched a new technology partnership with Sensormatic Solutions, a retail solutions portfolio of Johnson Controls, for its ShopperTrak solution to monitor and help control individual centre occupancy levels in real time – a priority for all retail landlords as government lockdown measures are gradually eased.
Using its own management software together with ShopperTrak traffic insights technology, the pilot project is being implemented in six of Capital & Regional’s UK shopping centres.
Through the partnership, shopping centre general managers are able to offer guests a safer shopping environment, following the re-opening of non-essential retail in England on 15th June.
Centre teams will be able to track peak and non-peak trading times and compare it to historical data, informing Capital & Regional’s green-amber-red ‘Traffic Light System’ already being used in each centre to maintain clear and consistent communication with its communities about the safest times to shop. The partnership applies real-time occupancy data which has become an essential function as a result of Covid-19.
Capital & Regional’s centre teams can then accurately assess and control guest flows, as well as improve discussions with its retailer customers regarding centre occupancy trends. In an industry first, Capital & Regional has worked with the ShopperTrak team to extend the capabilities of the technology by putting IT infrastructure in place so that its general managers receive real-time SMS alerts as the centre nears maximum capacity, and again once the centre has reached maximum capacity. The development of a software solution involving real-time notifications will enable Capital & Regional’s centre teams to remain agile throughout the day and continue to adapt daily operations efficiently and effectively – in line with the latest government guidance on social distancing.