The new hypermarket will present updated planograms and digitalization to engage customers.
The second largest food retailer in Russia - Magnit, is testing an updated concept for hypermarkets. “The first new format store will open in Krasnodar” - announced Ruslan Ismailov, Director of Magnit retail chain.
According to the top manager, the new hypermarket will be equipped with updated planograms and new digitalization to engage customers. In addition, the hypermarket will be distinguished by product categories with the focuse on non-food products. “At the same time, Magnit does not plan to open new large-format stores - the new format will be tested on the basis of existing supermarkets”, the Interfax agency reports.