14.10.2019

The new hypermarket will present updated planograms and digitalization to engage customers.

The second largest food retailer in Russia - Magnit, is testing an updated concept for hypermarkets. “The first new format store will open in Krasnodar” - announced Ruslan Ismailov, Director of Magnit retail chain.

According to the top manager, the new hypermarket will be equipped with updated planograms and new digitalization to engage customers. In addition, the hypermarket will be distinguished by product categories with the focuse on non-food products. “At the same time, Magnit does not plan to open new large-format stores - the new format will be tested on the basis of existing supermarkets”, the Interfax agency reports.

In 2018, Magnit decided to refuse the idea of of “compact hypermarkets”, as a result of which the largest stores (with an area of ​​more than 2000 square meters) were transferred under the Magnit Family + brand and began its’ development as “large supermarkets”. Later the same vector chose the X5 Retail Group by transferring part of Karusel hypermarkets to the Perekrestok brand. In recent years, the hypermarket format are being under pressure with shifting  consumer traffic to convenience stores. Today Magnit operates more than 400 stores in “Family” and “Family + format”.

Source: malls.ru