MAPIC Russia 2020 results:
Visitors discovered the latest achievements, developments and projects of 50+ exhibiting companies in such fields as trade, real estate, development, consulting, construction, architecture, IT and e-com, marketing and logistics. Among MAPIC Russia 2020 exhibitors were such prominent industry players as DNS, Knight Frank, Watcom, DYSON, Chapman Taylor, BigDecor, TASHIR, A.N.D. , FPK "Garant-Invest", Lenta, Malysheva 73 Society, Shopping center âKrasny Kitâ, GRINN Corporation, MALL. Expertise & Consulting, Shopping center UGRAMall, ANTIvor and many others. Â The show was traditionally supported by the Russian Council of Shopping Centers. Technical partner was MediaSystem Group, analytical partner - Watcom.
Industry specialists took part in comprehensive business program. Retail real estate conference "The Art of Adaptation" introduced 50+ authoritative speakers: the heads of the largest shopping and entertainment centers, retail, leading management companies, successful landlords, tenants, consulting leaders, developers of applied strategies. All market and business components adaptation to the crisis and post-crisis realities became the main topic of the conference. The session âDistrict shopping centres: less is moreâ opened the conference. District shopping centers presents now a large and promising segment with a variety of opportunities for confident growth in any format. Speakers covered different topics such as personal offers: what do customers expect from local shopping centers and what retail concepts are the most attractive, anti-crisis strategies of regional shopping and entertainment centers and small shopping centers features as a daily life local place. The 2nd conference session â âBlurred boundaries. Between online and offlineâ. Speakers focused on delivery terms: how to set up the process against the background of enormous numbers of orders, shopping center website as an effective communication tool with a client and online/offline integration for convenience's sake of the buyers. The following session was âRetailing in business centres & multifunctional complexesâ with experts from various business segments with successful projects experience for multifunctional and business centers. At this session, experts touched upon such topics as âWhat awaits retail in BC and MFC? How to maintain the required high-quality pool of tenants?â; "Building a competent pool of tenants in a business center"; âRetail in multifunctional projects. Infrastructure retail". At the end of the day, visitors heard reports within the session âForging ahead! Shopping centres re-inventedâ. Reconception, renovation, renewal - today is not a plan, but an urgent need. âWith doors wide open. Peculiarities of reconception without closing the objectâ. âOn whom to bet on? Shifting focus: promising formats, services and concepts.â âAssessment of financial risks and their managementâ - the most necessary topics, tips, cases performed by invited experts.
The second series of meetings with the leading industry experts took place on September 17, 2020 starting with âAs green as grassâ session on conscious consumption and eco-projects. Within the framework of the session, the following topics were identified: âConscious consumption, work with meanings and valuesâ; âTaking care of your health: online and offline sports activities in the shopping and entertainment centerâ; "Not just big words: cases for increasing loyalty from eco-initiatives." The following session was âMarketing stormâ on such topics as âSincerity is the new black: building an honest dialogue with the buyerâ, âWhat rules dictate new patterns of customer behaviour? Are they new?â, âCorrect SMM: the best cases for working with an audienceâ. âThree Men in a Boat. Tenant. Landlord. Bank.â â was the 7th conference session devoted to discuss Bill No. 953580-7 and effective negotiations for the lease and how to make sure that no one âdrownsâ. The conference program concluded with a very relevant topic today - "Focus on Russian regions". The regions confirm their role as irreplaceable partners and unique suppliers, and not just satellites. Resources, information, a lot of opportunities and ideas are concentrated in the regions. And this new parity of regions and capitals is being promoted in every way by the media, travel organizations and social networks. Speakers were talking about the consumer in the regions: âKeeping pace with the timeâ; âThe winner takes everything: how to differentiate ourselves from competitors in areas with a high level of saturation of retail space?â, âLet's go and eat. Prospects for the development of the F&B segment in the regionsâ. Sessions âForging ahead! Shopping centres re-inventedâ and âAs green as grassâ were broadcasted online during show days. LIVE Partner is Initium.
In the context of MAPIC Russia 2020 were hold Ńartners events: JLL hosted sessions âRetail of the future: transformation in the era of new normalâ and âPricing in commercial property and warehousing: behind the scenes of the 'location comes first' principleâ (in collaboration with Avito); VILEDA Professional offered a discussion on the topic "How to make your facility safe and clean?" MK3 talked about reconception and redevelopment in the era of changes and transformations, KINOTECHNOLOGY - about mutually beneficial cooperation of trade and entertainment structures, the Russian Council of Shopping Centers and City Term Health and Recreation Centers - about different shopping centers formats implementation and its future. The partners events were completed by the speakers of Retail.ru and 1C companies on the topic âDigitalization of commercial real estate managementâ.
The exclusive MAPIC Russia Retailers' Club VIP-zone was opened for personal offline meetings, discussions and negotiations, where the participants and guests of the exhibition held negotiations at a high level. MAPIC Russia Retailers' Club partner was OZ MALL (Praktika Group of companies).
The personal business assistant at MAPIC Russia 2020 Reed Click mobile app helped visitors organize work in the most efficient way. Using the app, every visitor were able to create individual schedule for selected events, meetings with company representatives, get relevant information on their products at the stands and receive individual recommendations about companies and performances. This year, the online format was also improved with update online registration due to the recommendations of the Federal Service for Supervision of Consumer Rights Protection and Human Well-Being of the Russian Federation to complete all measures for healthy environment at the show.
MAPIC Russia 2020 resulted with insightful data, new directions, plans for the future and understanding of the changed reality rules. A new market character emerged: sincere, progressive, adaptive. Becoming ready to prepare for the next meeting on June 8-10, 2021!