MAPIC Russia is open for visitors: retail real estate and retail in the light of a new reality

MAPIC Russia 2020 is a strategic offline event for the retail real estate market, which gathers industry experts of Russia and the CIS in Moscow on September 16-18, 2020.

The latest changes require a deeper strategies reviews, possibilities revision and reassessment of factors from the market players. Today, flexible, attentive companies, who are open to a new approach of cooperation with partners, customers, society and ecosystem in general, set trends. MAPIC Russia 2020 presents these trendsetters - companies who are ready to tell you how to stand strong during the crisis and work with its consequences, without stopping business development in the light of new reality, factors and standards.


MAPIC Russia 2020 is a modern industry digest that allows you to dive into current state of the market and discover its development directions, as well as future prospects.

MAPIC Russia 2020 overview:


  • 50+ exhibitors are presenting such fields as trade, real estate, development, consulting, construction, architecture, IT and e-com, as well as marketing and logistics. They are successful players from capitals and regions, the largest developers of strategies and projects, professional associations and they are ready to discuss new projects’ launches.

Аmong MAPIC Russia 2020 participants are such notable players in the retail real estate and retail market as DNS, KCC Entertainment Design, Knight Frank, Watcom, STROTSKIS MALL, DYSON, Chapman Taylor, BigDecor, TASHIR, A.N.D. , FPK "Garant-Invest", Lenta, Malysheva 73 Society, Shopping center “Krasny Kit”, GRINN Corporation, MALL. Expertise & Consulting, Shopping center UGRAMall, ANTIvor and many others. The exhibition is traditionally supported by Russian Council of Shopping Centers (RCSC), Association of Real Estate Market Professionals (REPA), Russian Guild of Managers and Developers (RGUD), Russian Association of Parks and Amusement Rides,,,, and other industry media. Technical partner – MediaSystem Group, analytical partner – Watcom.

  • Retail real estate conference "Art of Adaptation" is a strategic event that brings together more than 100 specialists and 50+ authoritative speakers on one platform. The conference will highlight the most important topics: the art of being successful in a rapidly changing world; joint projects and loyalty programs; industry trends and evolution, new formats, discoveries and opportunities. Today is important to have a keen sense of the pulse, initiate cross projects, follow the set concept and at the same time surprise the buyers. The strongest experts will share their best practices at the Conference sessions, where speakers are general and structural heads of companies.

The Conference opens with the session “District shopping centres: less is more”. District shopping centers presents a large and promising segment with a variety of opportunities for confident growth in any format. Speakers will cover different topics such as personal offers: what do customers expect from local shopping centers and what retail concepts are the most attractive, anti-crisis strategies of regional shopping and entertainment centers and small shopping centers features as a daily life local place. The 2nd conference session – “Blurred boundaries. Between online and offline”. Speakers are to reveal such topics as delivery terms: how to set up the process against the background of enormous numbers of orders, shopping center website as an effective communication tool with a client and online/offline integration for convenience's sake of the buyers. The following session is “Retailing in business centres & multifunctional complexes” which will be run by experts from various business segments with experience in successful projects and ideas for multifunctional and business centers. At the session, experts will touch upon such topics as “What awaits retail in BC and MFC? How to maintain the required high-quality pool of tenants?”; "Building a competent pool of tenants in a business center"; “Retail in multifunctional projects. Infrastructure retail". At the end of the day, visitors will hear reports within the session “Forging ahead! Shopping centres re-invented”. Reconception, renovation, renewal - today this is not a plan, but an urgent need. “With doors wide open. Peculiarities of reconception without closing the object”. “On whom to bet on? Shifting focus: promising formats, services and concepts.” “Assessment of financial risks and their management” - the most necessary topics, tips, cases performed by invited experts.

The second series of meetings with the leading industry experts will take place on September 17, 2020 starting with “As green as grass” session on conscious consumption and eco-projects will begin. Within the framework of the session, the following topics were identified: “Conscious consumption, work with meanings and values”; “Taking care of your health: online and offline sports activities in the shopping and entertainment center”; "Not just big words: cases for increasing loyalty from eco-initiatives." The following session is “Marketing storm” on such topics as “Sincerity is the new black: building an honest dialogue with the buyer”, “What rules dictate new patterns of customer behaviour? Are they new?”, “Correct SMM: the best cases for working with an audience”. “Three Men in a Boat. Tenant. Landlord. Bank.” – is the 7th conference session to discuss Bill No. 953580-7 and effective negotiations for the lease and how to make sure that no one “drowns”. The conference program is to conclude "Focus on Russian regions". This is a very relevant topic today: the regions confirm their role as irreplaceable partners and unique suppliers, and not just satellites. Resources, information, a lot of opportunities and ideas are concentrated in the regions. And this new parity of regions and capitals is being promoted in every way by the media, travel organizations and social networks. We catch the wave - we are talking about the consumer in the regions: “Keeping pace with the time”; “The winner takes everything: how to differentiate ourselves from competitors in areas with a high level of saturation of retail space?”, “Let's go and eat. Prospects for the development of the F&B segment in the regions”. Sessions “Forging ahead! Shopping centres re-invented” and “As green as grass” are available online. LIVE Partner is Initium.


  • Partners events: JLL hosts sessions “Retail of the future: transformation in the era of new normal” and “Pricing in commercial property and warehousing: behind the scenes of the 'location comes first' principle” (in collaboration with Avito); VILEDA Professional offers a discussion on the topic "How to make your facility safe and clean?" MK3 talks about reconception and redevelopment in the era of changes and transformations, KINOTECHNOLOGY - about mutually beneficial cooperation of trade and entertainment structures, the Russian Council of Shopping Centers and City Term Health and Recreation Centers - about different shopping centers formats implementation and its future.
  • The exclusive VIP-zone MAPIC Russia Retailers' Club allows to hold negotiations at a high level, find new reliable partners and meet current ones.  MAPIC Russia Retailers' Club partners is OZ MALL (Praktika Group of companies).
  • The personal business assistant at MAPIC Russia 2020 Reed Click mobile app will help you to organize work in the most efficient way. Using the app, create your own individual schedule for selected events, meetings with company representatives and getting relevant information on their products at the stands, receive individual recommendations about companies and performances, and much more.
  • The rights contacts, great potential partnerships, the latest business ideas and solutions for business of any scale are here and now with MAPIC Russia 2020!

MAPIC Russia first priorities are the event’s effectiveness for all participants, as well as onsite comfort and safety. Based on the recommendations of the Federal Service for Supervision of Consumer Rights Protection and Human Well-Being of the Russian Federation (source, Russian), approved by the Chief State Sanitary Doctor of the Russian Federation, Reed Exhibitions has organised the “Pure Result” program, which includes efforts to cover the event with the healthy environment created for visitors and exhibitors.


MAPIC Family